The Effect of Company Reputation and Customer Experience on Customer Loyal Behavior Citylink Indonesia

The goal of this study is to see how the VIP customer research object at Citylink Indonesia Airlines affects loyalty. So according on impact experience regular customers, patrons who receive a positive ” are more likely return for another purchase, recommend business friends, and less inclined shift competitors. According findings study, management factors play an important role in competitiveness. Emotional experiences, literature, loyalty company's brand. This finding accordance with study's that airline image service quality have significant influence behavioral intentions. Because brand's includes consumer's subjective behavior, related airline's image, trust, additional services all contribute overall expertise. Customers happy impression thus be willing repurchase service.